The marijuana industry has become incredibly competitive over the last couple of years. For example, if you live in Denver, CO, you see a marijuana shop of some kind on just about every corner in the city. Since the market is so competitive, marijuana companies are beginning to look for inventive ways to market themselves. Although many companies have chosen to advertise in local papers or other outlets of that nature, companies will get more bang for their buck by advertising on the Internet. In today’s world, people spend more time on the Internet than they do reading papers, and the Internet provides a much larger possible audience. There are numerous ways marijuana companies can market online. Two of the most common are known as PPC, or pay-per-click, advertising and marijuana SEO. PPC advertising has many advantages over marijuana SEO.
It is first important to understand what each of these strategies entails. PPC advertising refers to all of those little advertisements that you see scattered across various websites on the Internet. When a person who is browsing a particular page sees an advertisement that is interesting to them and they click on it, then the company who placed the advertisement pays a small fee to the website. In other words, companies only pay for the advertisements if and when someone clicks on it. Marijuana SEO is an entirely different thing. It refers to the practice of trying to make sure that your company comes up higher on search engines when people search specific keywords that are related to the marijuana industry.
PPC advertising has several advantages over marijuana SEO, and is a crucial aspect of any marijuana marketing strategy. First, PPC advertising can raise the visibility of a specific marijuana company much faster. When you practice marijuana SEO, you will typically have to wait a significant amount of time until all of the techniques aimed at raising your status on search engines plays out. Once you are on the first page, then everything is great, but it will take your marijuana company a varying amount of time to get there. In contrast, once you pay for PPC advertising, your company will immediately pop up on various pages. The amount of visibility your company will get will be immediate and large. Another great aspect of PPC advertising was mentioned above. You only have to pay for the advertisements once people click on them. In other words, you can gain a great amount of visibility without ever paying anything if no one clicks on the ads. Just because they didn’t click on your ad doesn’t mean they didn’t see your company name and could become customers down the road. Even when people do click on the advertisements, the return on investment is about 200%. That means that for every dollar your marijuana company invests, you will get two dollars back. It is for all of these reasons that pay-per-click advertising is one of the most common forms of marketing for marijuana companies, even often ahead of marijuana web design.